Inhaltsangabe
The third edition of Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new developments in the field of market research, whilst positioning it in the real world of marketing communications.
This text is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.
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Essentials of Marketing Research
Verlag:
Financial Times/ Prentice Hall, 2002
ISBN 10: 0273674005
ISBN 13: 9780273674009
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Softcover
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. rev3196801089
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