International Business - Softcover

"This book provides a comprehensive. coherent and intelligent account of the complexities of International Business ... with the most balanced coverage of global regional differences of any textbook I know." -- Dr. Simon Collinson, "Warwick Business School""Their balanced coverage of European, North American. and Asian firms and operations, as well as both the manufacturing and service sectors, is unmatched in competitive offerings. The relevance, depth, and vitality of this highly readable text wilt surely set the new standard by which those texts that follow will be measured." -- Carol A. Howard, "Oklahoma City University""This is an exciting, topical and challenging text combining theory with practice in an outstandingly effective way." -- Professor Sid Gray, "University of New South Wales"

The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today -- the dominance of the 'triad' (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, 'green' strategies and corporate responsibility.