Principles of Marketing - Softcover

Brassington, Frances; Pettitt, Stephen

 
9780273657910: Principles of Marketing
Softcover
ISBN 10: 0273657917 ISBN 13: 9780273657910
Verlag: Pearson Education Limited, 2002

Inhaltsangabe

The is the third edition of this well respected and widely adopted Principles of Marketing. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands.

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Verlag
Pearson Education Limited
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0273657917
ISBN 13 
9780273657910
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
1164
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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Hardcover