High-Tech Entrepreneur's Handbook: How to Start & Run a High-Tech Company: How to start and run a high-tech company - Softcover

Inhaltsangabe

Turn your hightech idea into a highprofit business The HighTech Entrepreneur's Handbook is a practical, handson guide designed specifically for people with a business idea, but little managerial experience. It takes you stepbystep through the key stages of setting up and running a hightech enterprise, whether that's starting your own company or taking control of a project or department within a larger company. Based on a highly successful Cambridge University business studies course, from a Department that has generated at least one selfmade millionaire a year, the book is a straighttalking, jargonfree guide that delivers the core background information necessary to create and run a successful enterprise. Technology, regardless of how good it is, forms only a small part of bringing a project to a successful and profitable conclusion. This is the book that explains the rest of the equation. Key areas discussed include: * getting started developing and protecting your idea * writing the business plan * money and legal issues * managing projects, people and products * marketing and selling * growth and exit.

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