Intellectual Capital (MB Executive) - Softcover

Inhaltsangabe

Intellectual capital is emerging as an influential management model as companies grapple with how to find, develop and keep talented staff in an environment of intense labour flexibility. A leading company has calculated that by reducing their annual staff turnover by just 1% they could add $1million to the bottom line. Suddenly, people aren't just 'our greatest asset' as the cliche goes but a tangible financial asset whose impact on profitability can be measured.This briefing shows you how you can create, use and develop intellectual capital and measure its contribution to your business. It offers action points and checklists you can use to develop an intellectual capital strategy for your organisation. Contents include: * Executive summary * Defining intellectual capital * The importance of intellectual capital to your business * Human capital * Structural capital * Stakeholder capital * An intellectual capital strategy

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