E-Business and E-Commerce Management - Softcover

Chaffey, Dave

 
9780273651888: E-Business and E-Commerce Management
Softcover
ISBN 10: 0273651889 ISBN 13: 9780273651888
Verlag: Financial Times/ Prentice Hall, 2001

Inhaltsangabe

Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0273651889
ISBN 13 
9780273651888
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
576
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien