Verwandte Artikel zu Marketing Management and Strategy

Marketing Management and Strategy - Softcover

Doyle, Peter

 
9780273651505: Marketing Management and Strategy
Softcover
ISBN 10: 0273651501 ISBN 13: 9780273651505
Verlag: Pearson Education Limited, 2002

Inhaltsangabe

Previously shortlisted for the MCA Awards for the Best Management Book, Marketing Management and Strategy, 3rd edition, brings managers the latest ideas on branding, marketing and strategic change. As a practical management tool, this text includes a step-by-step guide to developing a marketing strategy, advice on how to make pricing decisions and guidance on developing advertising and communications plans. New to this edition: *All chapters have been updated to reflect changes in the external environment, new perspectives on professional marketing and new insights from current academic work. *Increased coverage of the internet, relationship marketing, branding and financial aspects of Marketing. *Whole new chapter on turnaround managementMarketing Management and Strategy is the favoured text for top business schools' MBA programmes. It is also extensively used on CIM and post-experience programmes for senior managers around the world.What the experts say about Marketing Management and Strategy: This splendid book is going to be required reading for everyone wanting to develop their marketing skills.Sir Peter Davis, Chief Executive, J Sainsbury plcIt offers a masterly integration o

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Verlag
Pearson Education Limited
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0273651501
ISBN 13 
9780273651505
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
464
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien