Exploring Corporate Strategy: 6th Edition - Softcover

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 Exploring Corporate Strategy is Europe s leading strategy textbook with sales of over 500,000 copies worldwide. This new edition builds on the established strengths of previous editions, whilst substantially updating and re-orientating material to meet the needs of contemporary students and lecturers. Classic features

• Combines analytic and process views of strategy.
• Heavily informed by research in the field.
• Links theory and practice through over 80 one-page illustrations and 11 chapter end case examples.
• Many globally known organisations (e.g. AOL/Time Warner, Honda, Virgin, Madonna, British Airways, BBC).
• Cases and examples from many different sectors and geographical locations including UK, US, Scandinavia, Ireland, Australia, New Zealand, South Africa, Holland, Croatia.
• Impressive additional support for tutors and students including: teacher s manual (course design, work assignment de-briefs, case study teaching notes), CD of text Exhibits, companion website (including updates, links and multiple choice questions), videos and the Exploring Strategic Management series of books on: techniques, strategic change, finance and public sector strategy.

• Throughout the text, strategy is seen through three complementary 'lenses': 'design' (an analytical approach); 'experience' (builds on cultural, institutional and cognitive schools of thought); 'ideas' (builds on evolutionary and complexity theories).
• Critical commentaries
• at the end of each part of the book encourage students to engage critically with the material, exploring links between chapter topics and developing a more holistic view of strategic issues as viewed through these three lenses.
• Strategies for a fast changing world including hypercompetitive and game theoretic strategies.
• An increased emphasis on knowledge as a basis of competitive advantage.
• A new framework for corporate level strategies.
• A new more integrated approach to issues of structuring: structures, processes, boundaries and relationships.
• A complete chapter on the links between overall strategy and strategies for separate resource areas, people, information, finance and technology.
• Many examples of new economy issues: IT, de-regulation, globalisation and flexible structuring.