Exploring Corporate Strategy: Text and cases - Softcover

Johnson, Gerry; Scholes, Kevan

 
9780273651123: Exploring Corporate Strategy: Text and cases
Softcover
ISBN 10: 0273651129 ISBN 13: 9780273651123
Verlag: Pearson Education Limited, 2001

Inhaltsangabe

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

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Verlag
Pearson Education Limited
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0273651129
ISBN 13 
9780273651123
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
1120
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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