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Generation Entrepreneur: Shape today's business reality, create tomorrow's wealth, do your own thing (Financial Times Series) - Softcover

Crainer, Stuart; Dearlove, Des

 
9780273649205: Generation Entrepreneur: Shape today's business reality, create tomorrow's wealth, do your own thing (Financial Times Series)
Softcover
ISBN 10: 0273649205 ISBN 13: 9780273649205
Verlag: Pearson Education Limited, 2000

Inhaltsangabe

Crainer and Dearlove, UK media consultants and editors of the Financial Times handbook of management , examine "the new wealth-creators and shapers of business." Employing a breezy style and chapter titles like "outsider's paradise," "Pez heads," and "e pig," their handbook both a how-to and also a guide for managers of "gen e" employees posits that what began in the entrepreneurial melting pot of Silicon Valley as a dream for a select few has become a worldwide phenomenon in which creating a fabulously successful business is the spirit of the age. They look at the rise of this wired new generation, how its attitudes differ from those who came before, and why it's bad news for traditional corporations. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Über die Autorin bzw. den Autor

Stuart Crainer & Des Dearlove are the founder of Suntop Media, the media concepts, content and consulting company. Their work appears in newspapers and magazines throughout the world. They are authors of Gravy Training, the inside story of the world's top business schools, The Ultimate Book of Brands, Generation Entrepreneur, and MBA Planet. Stuart Crainer is author of Key Management Ideas; The Management Century; The Ultimate Business Library; and a number of other books. His work appears in the Financial Times, The Times and leading business magazines including Business Life, Across the Board, and Strategy & Business.

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Verlag
Pearson Education Limited
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0273649205
ISBN 13 
9780273649205
Einband
Taschenbuch
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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