Inhaltsangabe
For 2nd and 3rd year undergraduate options in direct marketing. For postgraduate MA courses in direct marketing. For Institute of Direct Marketing diploma courses. This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. Still the most dedicated direct marketing text, this book marries the academic principles with the practicalities of the commercial world.
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Principles of Direct and Database Marketing
Verlag:
Financial Times/Prentice Hall, 2000
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Softcover
Anbieter: Bookbot, Prague, Tschechien
Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: As New. Leichte Abnutzungen. This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying academic principles with the practicalities of the commercial world.Building on the success of the first edition, each chapter follows successive elements of the marketing planning process, providing a clear framework for the book as a whole, making it eminently readable and easy to follow.Many of the pedadgogical features designed to make teaching and learning more effective have been retained from the first edition. Chapter introductions and learning objectives encourage the reader to consider the main issues presented; chapter summaries and questions consolidate the ideas introduced. Exhibits and mini-case studies appear throughout the text to reinforce taught concepts, the latter are ideal for seminar-based exercises. A fully-worked case study at the end of the text demonstrates how to answer a direct marketing case, illustrating the practice behind the theory.In addition, key changes to the second edition include: * a new chapter and associated case study covering the impact on direct marketing of the Internet and new technology* greater cov. Artikel-Nr. cc469333-40af-4a84-b73e-8dfda5039c17
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Principles of Direct and Database Marketing
Verlag:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Gebraucht
Softcover
Anbieter: Ammareal, Morangis, Frankreich
Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. F-188-684
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Principles of Direct and Database Marketing
Verlag:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273646818
ISBN 13: 9780273646815
Gebraucht
Paperback
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. Principles of Direct and Database Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Artikel-Nr. TFTP-9780273646815
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