Principles of Marketing: European Edition - Softcover

Kotler, Philip; Armstrong, Gary; Saunders, Prof John; Wong, Prof Veronica

 
9780273646624: Principles of Marketing: European Edition
Softcover
ISBN 10: 0273646621 ISBN 13: 9780273646624
Verlag: Financial Times/ Prentice Hall, 2001

Inhaltsangabe

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition.

Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0273646621
ISBN 13 
9780273646624
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
888
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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