Creating a Company for Customers: How to Build and Lead a Market-Driven Organization: How to build and lead a market driven organisation (Financial Times Series) - Hardcover

McDonald, Malcolm; Christopher, Martin; Knox, Simon; Payne, Adrian

 
9780273642497: Creating a Company for Customers: How to Build and Lead a Market-Driven Organization: How to build and lead a market driven organisation (Financial Times Series)
Hardcover
ISBN 10: 0273642499 ISBN 13: 9780273642497
Verlag: Pearson Education Limited, 2000

Inhaltsangabe

Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Über die Autorin bzw. den Autor

Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.

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Verlag
Pearson Education Limited
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0273642499
ISBN 13 
9780273642497
Einband
Gebundene Ausgabe
Anzahl der Seiten
240
Herausgeber
Simms Jane
Kontakt zum Hersteller
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Verantwortliche Person
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