Ralph Stacey continúa cuestionando la opinión de que las organizaciones operan y tienen éxito en entornos relativamente estables. Argumenta que para tener éxito en la incertidumbre y el cambio continuo, las organizaciones necesitan crear nuevas perspectivas y aprender del caos dentro del cual operan.
Esta nueva edición de Gestión Estratégica y Dinámica Organizacional continúa centrándose en este enfoque radicalmente diferente de la gestión estratégica. Los principios centrales de este enfoque tienen que ver con la imprevisibilidad y las limitaciones del control, y por lo tanto argumenta en contra de los modelos racionales de planificación y control cubiertos en otros libros de texto de estrategia. Esto se hace haciendo hincapié en la importancia de la narrativa, la conversación y el aprendizaje de la propia experiencia como medio central por el cual podemos adquirir comprensión y conocimiento de la estrategia en las organizaciones.
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Ralph Stacey continues to question the view that organisations operate and succeed in relatively stable environments. He argues that in order to succeed in uncertainty and continual change, organisations need to create new perspectives and learn from the chaos within which they operate. This new edition of Strategic Management and Organisational Dynamics continues to focus on this radically different approach to strategic management. The central tenets of this approach have to do with unpredictability and the limitations of control, and therefore it argues against the rational models of planning and control covered in other strategy textbooks. This is done by emphasising the importance of narrative, conversation and learning from one's own experience as the central means by which we can gain understanding and knowledge of strategy in organisations.
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