Essentials of Marketing Research - Softcover

Proctor, Tony

 
9780273642008: Essentials of Marketing Research
Softcover
ISBN 10: 0273642006 ISBN 13: 9780273642008
Verlag: Pearson Education Limited, 2000

Inhaltsangabe

Essentials of Marketing Research offers a concise introduction to all the major concepts within marketing research as well as discussing new developments within the field.Thoroughly revised and updated, this new second edition retains its focus upon the traditional approach to marketing research whilst offering good coverage of qualitative techniques and marketing decision systems.This new edition offers: ? increased coverage of media research, advertising, segmentation, branding, minitab and SPSS ? a new chapter focusing on the application of global marketing research? 16 new case studies covering a variety of business contexts including sports marketing, financial services, services marketing and many more!? innovative sections covering services, quality issues, internal marketing and electronic data collection.The text is ideal for both undergraduate and postgraduate courses in marketing research and is welcomed for its European approach to the subject

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Über die Autorin bzw. den Autor

Tony Proctor, MA, MPhil, Ph.D., DipM, is Visiting Professor in Marketing at Chester Business School.

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Verlag
Pearson Education Limited
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0273642006
ISBN 13 
9780273642008
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
470
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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