Accessible to both the newcomer and the experienced planner, The Definitive Business Plan explains how to orient a plan to specific readerships and to meet specific objectives. The book also provides a concise guide to the business planning process itself. It helps focus attention on strategic planning and on strategic and operational controls. The Definitive Business Plan delivers fast-track advice for competent business people - executives and entrepreneurs who want to get beyond the basics and produce definitive, compelling and intelligent business plans. The Definitive BusinessPlan shows how to meet the four key objectives - formal documentation, funding, approval and operational management - that will make your plan a living working document. It will help you start, run or revitalise any business enterprise. In summary, the book shows you how to:
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Author:
During his professional career, Richard Stutely has gained unique insight into strategic, operational and financial planning from all angles - particularly preparing, approving and using business plans.
When he worked at HM Treasury (the British finance ministry), he dealt with business planning on the grandest scale - relating to the national economy and public expenditure controls. During this period he was also involved with world economic developments, parliamentary affairs and corporate taxation, and was a press officer presenting the then-new monetary policy of the Conservative government.
Subsequently, as a member of the London Stock Exchange, an investment banker and later a general manager of an international commercial bank, he viewed business plans in connection with debt, equity and off-balance sheet funding. More recently, as managing director of multinational technology companies, he has handled business planning focused on exploiting rapid change.
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