Verwandte Artikel zu Innovation Management and New Product Development

Innovation Management and New Product Development - Softcover

Trott, Dr Paul

 
9780273631118: Innovation Management and New Product Development
Softcover
ISBN 10: 027363111X ISBN 13: 9780273631118
Verlag: Financial Times/ Prentice Hall, 1998

Inhaltsangabe

The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful.
This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business - organisation strategy, marketing and
R&D. Moreover, it offers a framework through which students can view the management process of innovation.

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
027363111X
ISBN 13 
9780273631118
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien