Management: A Contemporary Approach - Softcover

Inhaltsangabe

This new management text provides an introduction to the fundamentals of management for the European and international business studies student.
The author adopts a step-by-step, practical approach with the theory organised around the core competencies managers must possess: planning, organising, implementing and controlling.
It looks at some of the world's leading companies, including Microsoft and Unilever, and compares and contrasts different models of management and organisational structure. Issues covered include topics such as industrial democracy, networking, corporate governance and ethics and gender issues in management.

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