Verwandte Artikel zu Essentials of Marketing Research
Inhaltsangabe
The traditional approach to marketing research and the traditional tools of analysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data analysis and marketing decision support systems.
The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues.
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Suchergebnisse für Essentials of Marketing Research
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Essentials of Marketing Research
Verlag:
Pearson Education Limited, United Kingdom, Harlow, 1997
ISBN 10: 0273625314
ISBN 13: 9780273625315
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The traditional approach to marketing research and the traditional tools of analysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data analysis and marketing decision support systems. The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002017556
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EUR 6,22
EUR 6,55 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Essentials of Marketing Research
Verlag:
Financial Times Pitman, UK, 1997
ISBN 10: 0273625314
ISBN 13: 9780273625315
Gebraucht
paperback
Anbieter: PsychoBabel & Skoob Books, Didcot, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Good. Good+ large format Paperback. Small tears to bottom of spine and bottom of rear cover. Slight bump near spine to bottom of pages and last 50 pages have slight crease. Previous owner's signature to prelim page, otherwise clean copy. viii + 360p. Artikel-Nr. 090347
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EUR 5,37
EUR 14,63 Versand
Versand von Vereinigtes Königreich nach USA
Versand von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar