Imagination Engineering: A Toolkit for Business Creativity (Future Skills Series) - Softcover

Clegg, Brian; Birch, Paul

 
9780273620648: Imagination Engineering: A Toolkit for Business Creativity (Future Skills Series)
Softcover
ISBN 10: 0273620649 ISBN 13: 9780273620648
Verlag: Pearson Education Limited, 1996

Inhaltsangabe

"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is. Authors : Brian Clegg is a writer and corporate consultant. Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.

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Reseña del editor

Creative thinking, creative problem solving and creative idea generation are becoming necessary components of a manager's tool-kit. This book explores creative mapping, a way of looking at creativity that puts problem-solving and idea-generating techniques into an easy-to-remember framework.

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Verlag
Pearson Education Limited
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0273620649
ISBN 13 
9780273620648
Einband
Tapa blanda
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien