Imagination Engineering: A Toolkit for Business Creativity (Future Skills Series) - Softcover

Birch, Paul; Clegg, Brian

 
9780273620648: Imagination Engineering: A Toolkit for Business Creativity (Future Skills Series)

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"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall

Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is.

Authors :

Brian Clegg is a writer and corporate consultant.

Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.

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