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Kaizen Strategies for Customer Care: How to Create a Powerful Customer Care Program and Make it Work (Financial Times Series) - Softcover

Wellington, Patricia.

 
9780273614722: Kaizen Strategies for Customer Care: How to Create a Powerful Customer Care Program and Make it Work (Financial Times Series)
Softcover
ISBN 10: 027361472X ISBN 13: 9780273614722
Verlag: Financial Times/ Prentice Hall, 1995

Inhaltsangabe

"At last a book to show you in very practical terms what real changes you have to make to become truly customer focused." – Cannon Ltd.

A proven framework to implement a customer-focused strategy using the nine basic principles of Kaizen.

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Kaizen offers something new to all organizations and to the people in and around those organizations. It is a philosophy and framework that encourages you to continuously set higher standards of performance and to achieve new goals in terms of customer satisfaction, sales, and, ultimately, profit.

Using the nine basic principles, businesswoman and customer care specialist Patricia Wellington gives managers a proven framework for creating and implementing a customer-focused strategy that responds to today's ever-changing business conditions. This book includes case histories of companies like Unipart and Cannon who have already discovered how successful Kaizen customer care can be when joined with traditional customer service strategies.

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
027361472X
ISBN 13 
9780273614722
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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