Making Advertisements and Making Them Pay (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from Making Advertisements and Making Them Pay

To judge by the looks of the magazines and newspapers, there must have been conversations of this sort in a great many factories in the past ten years.

Never was there a year in which so many people have said, Oh, are you in the advertis ing business? That must be fascinating work!

Bright-eyed young men and women come into advertising agencies with letters of introduction and say they want to go into advertising. Some times they want to work for nothing just to get started. Usually they call it a game which it isn't.

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