The Ayer Idea in Advertising (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from The Ayer Idea in Advertising

We claim the distinction of serving the largest number of advertisers and a number of the largest advertisers. We have more small accounts, more medium-sized accounts and more large accounts than any other agency - we cover more kinds of legitimate commercial enterprise and have broader relations with a greater variety of publications and other forms of advertising media than any other concern engaged in similar work.

All this is not the result of luck. It does not just happen to be so.

The thought that many present and prospective advertisers will be interested in knowing the policies and methods which have given the Ayer agency the unquestioned position of Advertising Headquarters prompts the production of this modest volume.

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