Powell's Practical Advertiser: A Practical Work for Advertising Writers and Business Men, With Instruction on Planning, Preparing, Placing and Managing Modern Publicity (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from Powell's Practical Advertiser: A Practical Work for Advertising Writers and Business Men, With Instruction on Planning, Preparing, Placing and Managing Modern Publicity

Dummy - Applied to a blank booklet or pamphlet, usually trimmed the actual size of prospective work. Should be to the printer what an architect's plans are to the builder. Proofs of all engravings and illustrations should be pasted in, and the display heads ought to be pen or pencil lettered to indicate approximate location, etc. A dummy is practically a book lay out. See Lay Out.

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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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