The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisement Construction (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisement Construction

Every advertiser has one or more reasons for the expenditure of money for publicity purposes. Plans are laid with these reasons as a basis. The style of advertisement to be used is determined by the plan, and the style of advertisement de termines the kind of copy, illustrations, and 'type faces to be used, as well as the arrangement of these.

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