Financial Advertising: A Collection of Words, Phrases, Illustrated Advertisements and Financial Talks as Successfully Used by Banks, Trust Companies and Other Financial Institutions (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from Financial Advertising: A Collection of Words, Phrases, Illustrated Advertisements and Financial Talks as Successfully Used by Banks, Trust Companies and Other Financial Institutions

Formal, serious, dignified style is a sine qua non in bank advertising, for a bank is a dignified institution; that all concede.

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