Excerpt from The Family Income
First we must see that the evils are both within and without. Of five thousand seven hundred and forty nine samples of imported food products examined by the federal authorities last year one thousand two hundred and forty-six, or more than twenty per cent., were found not to comply with the law. Some of the European countries that have strict laws against adul teration and substitution make generous exceptions inthe case of goods manufactured for export. So much for the dangers from abroad (although a book on the subject might be written). In the United States the maker of standard goods must fight swarms of imitators and this fight is as much in the interest of the consumer as it is of himself. Universal attention has been called to the general conditions by the Pure Food Law which went into effect this year, but as this law is only a regulation of interstate commerce it can affect only a small part of a large division - for pure food is only a division of the much larger subject of Substitution. Our present advantage is that we have come to an era of agitation and inquiry - and thus the buyers are finding out the value of quality, standards and trade-marks. This small volume is a contribution to the cause.
As the responsible party between the manufacturer and the consumer, the dealer may easily become the target of an unjust cross-fire. There are many thousands of dealers of the very highest character and responsibility. To these both the manufacturer and the consumer owe not only recognition but unfaltering support. There are thousands more who will improve their methods when they know the facts and realize that the only merchandizing that can be really success ful must be founded on quality and satisfaction - and these, we hope, will read this book. There are others who may not want to be converted, and perhaps you will see why - if you follow our argument - they should be watched.
Asked to name the biggest thing in our land, you might reply the national debt of two and a quarter billions, or the marvelous revenues of our government, reaching almost a billion a year, or the reputed fortune of our most unpopular plutocrat. Roll them into oneand you would not have the Family Income of America. It is the biggest fact of all history. Beside its tall column other totals shrink.
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