Marketing Methods and Policies (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from Marketing Methods and Policies

The field of business is divided into two parts production and market distribution. Production is to a large extent a technical matter for engineers and mechanics. In the past, we have placed greater emphasis on production than on marketing. It is shown in Chapter I that it now costs more to market many articles than to produce them. From this, it is clear that marketing is now of much greater im portance than most people have supposed. Busi ness, as the term is generally understood, refers to the commercial transactions involved in getting goods from the producers to the place of consump tion and into the hands of the consumers. The business man must exercise a general supervision over production in order to determine what shall be produced and in what quantities. It is also necessary to purchase raw materials and finance the enterprise. Still the main function of business is to market goods. Accounting, banking, insurance, and trans portation are only aids, very important aids it is true, to the production and marketing of goods.

Students of business have, in the past, devoted more attention to the aids than to the heart of business marketing. This has been true largely because more information has been available on these subjects. These professions have benefited from the study given to them. More information is constantly becoming available on marketing. The increasing amount of study that is now being devoted to market ing should improve marketing methods, increase marketing eficiency, and reduce marketing costs.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.