Consumer Response to Selected in-Store Promotion of Cottage Cheese (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Consumer Response to Selected in-Store Promotion of Cottage Cheese

The shopper was asked (1) if she, or he, shopped regularly at the store; (2) if she, or he, did less than half or more than half of all grocery shopping at the store; and (3) how often she, or he, shopped at the store. If the customer said she did more than half of the grocery shopping there and shopped there at least once every two weeks, her name and address were taken. If residence was more than one mile from the store, the name was later eliminated.

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