Membership Relations of Cooperative Associations: Fluid Milk (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Membership Relations of Cooperative Associations: Fluid Milk

To assist oflicers and managers of cooperative associations in solving their problems of membership relations, the Division of Cooperative Marketing has undertaken a series of studies, each of which was intended to include members belonging to a single commodity group or to Closely related groups. The purpose of each of these studies Is to find out the attitude of farmers toward the cooperative association operating in that region, to discover their appreciation of the services rendered by the cooperative, their reasons for having or not having membership in the cooperative. The causes of any dissatisfaction they may have with their organization, their understanding of economic principles underlying prices and marketing, and the methods used by the associations to lead the thinking of producers in their respective areas.

The important factors in membership relations are what the pro ducers think are the facts regarding their association and their under standing of the marketing problems. The logical point of attack in building membership morale would seem to be the incorrect ideas now held by producers in the respective areas. If producers, mem bers and nonmembers, do not think correctly regarding the associa tions this thinking may be changed by additional information, properly interpreted. In building opinions and understanding, the organizations Should be careful that the long-time viewpoint is kept in mind and that all statements issued by the organization are able to stand the test of time.

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