The Advertisements of the Spectator: Being a Study of the Literature, History and Manners of Queen Anne's England as They Are Reflected Therein, as ... of the Art of Advertising (Classic Reprint) - Hardcover

Inhaltsangabe

Excerpt from The Advertisements of the Spectator: Being a Study of the Literature, History and Manners of Queen Anne's England as They Are Reflected Therein, as Well as an Illustration of the Origins of the Art of Advertising

To one who, though not a miser of old books, nor a scholar, is yet reasonably famil iar with the essays of Steele and Addison and is interested in the history, life, and letters of ween Anne's England, the advertisements are the most significant of the distinctive features of a first edition of the Spectator. As one turns these half sheets, - which, as a correspondent said of the Tatler, (i) were of Tobacco Paper and printed in Scurvy Letter, but, after two centuries, are now little more faded than many a twenty year-old file of a modern newspaper, and as one notes the advertisements printed at the end of contributions from the most renowned wits of the day, many allusions, before obscure or absolutely meaningless, become clear. The advertisements, furthermore, fully explain many casual references in other writings of the time; they contain consid crable matter worthy of careful study by his torians of literature and politics; they fur.

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