Excerpt from Building a Sales Training Plan
This material is put together to help the man in charge of the sales training program, whether he is the sales man ager, an assistant, or the training director. The principles listed can help give order to your sales training program. If selling is an orderly process, then training to sell should be an orderly process. By following these checks the plan can be made an orderly approach to the sales training problem.
For a number of years the author has been trying to build a list of sales training principles on which there could be a general agreement by sales training executives. About three years ago such a list Was made up and mailed out to a num ber of friends, journeyman workmen in sales training; mem bers of the National Society of Sales Training Executives, with a request for comments.
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