Business Policy Cases with Behavioral Science Implications (Classic Reprint) - Softcover

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Excerpt from Business Policy Cases With Behavioral Science Implications<br/><br/>The manager must size up a problem, conceive promising alternatives, mentally weigh their consequences in terms of the objectives of the firm, and choose the alternative he thinks is best. The purpose of the cases pre sented in this book is to help the student develop these managerial skills. Opportunities are presented to size up many varied problems. Knowl edge, experience, and imagination will help the student conceive many promising alternatives. An almost unlimited series of consequences may be considered in deciding the most promising line of act1on.

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