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The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (Mit Press) - Softcover

Schrage, Michael

 
9780262528962: The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (Mit Press)
Softcover
ISBN 10: 0262528967 ISBN 13: 9780262528962
Verlag: The MIT Press, 2016

Inhaltsangabe

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks

What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator’s Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively—and competitively—crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.

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Über die Autorin bzw. den Autor

Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, design, and network effects, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books.

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Verlag
The MIT Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0262528967
ISBN 13 
9780262528962
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Easy Access System Europe OÜ
gpsr.requests@easproject.com

Tunbridge Wells
Kent
TN4HH
Vereinigtes Königreich
Verantwortliche Person
Easy Access System Europe OÜ
gpsr.requests@easproject.com

Tunbridge Wells
Kent
TN4HH
Vereinigtes Königreich