Inversion Factor: How to Thrive in the IoT Economy (The Inversion Factor) - Hardcover

Bernardi, Linda; Sarma, Sanjay; Traub, Kenneth

 
9780262037273: Inversion Factor: How to Thrive in the IoT Economy (The Inversion Factor)
Hardcover
ISBN 10: 0262037270 ISBN 13: 9780262037273
Verlag: The MIT Press, 2017

Inhaltsangabe

In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. The authors chart the evolution of three IoTs - the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.

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Über die Autorinnen und Autoren

Linda Bernardi is a serial technology author, investor, and entrepreneur. Formerly Chief Innovation Officer for IoT & Cloud at IBM, she runs the technology strategy firm StraTerra Partners.

Sanjay Sarma is Vice President for Open Learning and Fred Fort Flowers (1941) and Daniel Fort Flowers (1941) Professor of Mechanical Engineering at MIT.

The late Kenneth Traub, a consultant with thirty years of experience in software engineering, was the cofounder and technical advisor to five high technology startups.

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Verlag
The MIT Press
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0262037270
ISBN 13 
9780262037273
Einband
Gebundene Ausgabe
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  026253598X ISBN 13:  9780262535984
Verlag: MIT Press, 2018
Softcover