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Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (The MIT Press) - Hardcover

Smith, Michael D.; Telang, Rahul

 
9780262034791: Streaming, Sharing, Stealing: Big Data and the Future of Entertainment (The MIT Press)
Hardcover
ISBN 10: 0262034794 ISBN 13: 9780262034791
Verlag: The MIT Press, 2016

Inhaltsangabe

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries-and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.

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Über die Autorin bzw. den Autor

Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University's Heinz College, where Rahul Telang is Professor of Information Systems and Management. Smith and Telang are Codirectors of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.

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Verlag
The MIT Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0262034794
ISBN 13 
9780262034791
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
232
Kontakt zum Hersteller
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Verantwortliche Person
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