Advertising Procedures and Practices of Agricultural Commodity Promotion Groups (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Advertising Procedures and Practices of Agricultural Commodity Promotion Groups

This report presents results of a survey of practices and procedures followed by selected groups in attempting to expand the demand for agricultural products through promotion. Recommendations of ways to improve the planning and Operation of pro motion programs are suggested.

Most of the respondent groups tended to express their promotion objectives in a general purpose context, rather than stating specific goals or targets. Such generali ties while reflecting the purpose of promotion are inadequate for planning a specific promotion program. Advertising agencies also tended to generalize as to the pro motion objectives of their agricultural clients, but were usually more specific than promotion groups.

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