Universal Weekly, Vol. 18: A Magazine for Motion Pictures Exhibitors; December 15, 1923 (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Universal Weekly, Vol. 18: A Magazine for Motion Pictures Exhibitors; December 15, 1923

The only reason I have chosen legitimate theatres is because the picture simply must have a real run, and most exhibitors up to now have been fearful of chang ing their policy to two-a-day and charging top.' Now that I am in the midst 'of road-showing the big production, I find that exhibitors of importance are changing their attitude and are showing a disposition to change their policy, thus cutting legitimate theatres out of the picture business.

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