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Entrepreneurship: Starting, Developing and Managing a New Enterprise - Hardcover

Hisrich, Robert A.; Peters, Michael P.

 
9780256234787: Entrepreneurship: Starting, Developing and Managing a New Enterprise

Inhaltsangabe

Designed for undergraduate courses in entrepreneurship, this text instructs students on how to formulate, plan and implement a new venture. It provides detailed descriptions of "how to" embark on a new venture in a logical manner. Case studies are featured throughout the text.

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Über die Autorin bzw. den Autor

Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studes at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. - Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.

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