Competitive and Corporate Strategy - Softcover

Bowman, Cliff; Faulkner, David O.

 
9780256214239: Competitive and Corporate Strategy

Inhaltsangabe

Aimed at both students of management and practising managers, this work focuses firstly on business level competitive strategy and then uses the ideas and insights gained at business level to explore corporate level strategy.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.