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Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Softcover

Rangan, V. Kasturi; Shapiro, Benson P.; Moriarity, Rowland T., Jr.

 
9780256169102: Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Softcover
ISBN 10: 0256169101 ISBN 13: 9780256169102
Verlag: Irwin Professional Publishing, 1995

Inhaltsangabe

Rangan is a 225 page paperback containing selected readings with the majority being from the "Harvard Business Review". It will have a strong managerial focus making it appealing to manager and future managers.

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Über die Autorin bzw. den Autor

V. Kasturi "Kash" Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School. He has taught the core first-year marketing course and was its head across multiple sections (1993-1996). He has also taught the second-year elective courses on Business-to-Business Marketing and Channels-to-Market, as well as the doctoral course on Research Design. He currently teaches marketing in the Advanced Management Program for senior executives. He also teaches in the focused executive programs: Channels-to-Market, Business Marketing Strategy, and Strategic Perspectives on Nonprofit Management.

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Verlag
Irwin Professional Publishing
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0256169101
ISBN 13 
9780256169102
Einband
Taschenbuch
Anzahl der Seiten
354
Kontakt zum Hersteller
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Verantwortliche Person
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