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Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing) - Hardcover

Lambert, Douglas M.; Stock, James R.; Ellram, Lisa M.

 
9780256141177: Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)

Inhaltsangabe

Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.

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