Fundamentals of Logistics (The Irwin/McGraw-Hill Series in Marketing) - Hardcover

Lambert, Douglas; Stock, James; Ellram, Lisa

 
9780256141177: Fundamentals of Logistics (The Irwin/McGraw-Hill Series in Marketing)
Hardcover
ISBN 10: 0256141177 ISBN 13: 9780256141177
Verlag: McGraw-Hill Education, 1998

Inhaltsangabe

Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.

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Reseña del editor

Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.

Reseña del editor

In an era when most managers - including those in the logistics arena - are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, "Fundamentals of Logistics Management" brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

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Verlag
McGraw-Hill Education
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0256141177
ISBN 13 
9780256141177
Einband
Tapa dura
Anzahl der Seiten
640
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780071157520: Fundamentals of Logistics

Vorgestellte Ausgabe

ISBN 10:  0071157522 ISBN 13:  9780071157520
Verlag: McGraw-Hill Higher Education, 1998
Softcover