Book by Nickels William G
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Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text.
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Anbieter: Better World Books, Mishawaka, IN, USA
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Anbieter: Wonder Book, Frederick, MD, USA
Zustand: Good. Good condition. 4th edition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Artikel-Nr. H16J-00559
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