Tasting the Good Life: Wine Tourism in the Napa Valley [Idioma Inglés] - Softcover

Tasting the Good Life is an interesting and readable consideration of what tourists are doing to us-and what we think of ourselves. October 6, 2011 * Napa Valley Register * Even-handed and thorough....Well done! -- Clay Gregory * CEO, The Napa Valley Destination Council * An excellent book for all tourists, winery managers, and city or region planners.August, 2011 * Winesworld's Magazine * Tasting the Good Life is a fine study of wine and what it offers people, highly recommended. August 2011 * Midwest Book Review * Opens a new chapter on California's celebrated Napa Valley...presentingboth the economic benefits to, and the negative social impacts on, thosewho live and work in 'Eden'. -- Rue Ziegler * California Heritage Research Group *

Five million visitors a year travel to California's Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the world's largest employer, and tourists today want to experience the world through all five senses. Tasting the Good Life tells the story of Napa tourism through the words of the tourists who visit and the men and women who provide the products and services they rely on. The stories of 17 people-from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse-provide extraordinary insight into this new form of tourism and its impact on an iconic American place.