Verwandte Artikel zu The Measurement of Meaning

The Measurement of Meaning - Softcover

Osgood, Charles E.; Suci, George J.; Tannenbaum, Percy

 
9780252745393: The Measurement of Meaning
Softcover
ISBN 10: 0252745396 ISBN 13: 9780252745393
Verlag: University of Illinois Press, 1957

Inhaltsangabe

In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.

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Über die Autorin bzw. den Autor

Charles E. Osgood is professor of psychology and research professor in the Institute of Communications Research, University of Illinois. George J. Suci is associate professor in the Department of Child Development and Family Relationships, Cornell University. Percy H. Tannenbaum is professor of psychology and journalism, and director of the Mass Communications Research Center, University of Wisconsin.

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Verlag
University of Illinois Press
Erscheinungsdatum
1957
Sprache
Englisch
ISBN 10 
0252745396
ISBN 13 
9780252745393
Einband
Taschenbuch
Anzahl der Seiten
360
Kontakt zum Hersteller
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
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