Inhaltsangabe
Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
 
 
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Kim B. Rotzoll, dean of the College of Communications at the University of Illinois at the Urbana-Champaign, is the author of several books, including Advertising Theory and Practice and Media Ethics.James E. Haefner is an associate professor and head of the Department of Advertising and director of the Cummings Center for Advertising Studies, also at UIUC. Steven R. Hall is a doctoral student in the UIUC's Institute of Communications Research.
 
 
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Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING
Verlag:
University of Illinois Press, 1996
ISBN 10: 0252065425
ISBN 13: 9780252065422
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Paperback
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0252065425I4N00