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The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. (Sir Richard Branson, Founder of the Virgin Group)
Read this book to create a company as enchanting as Apple. (Steve Wozniak, co-founder of Apple)
Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. (Kirkus)
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Read this book to create a company as enchanting as Apple. (Steve Wozniak, co-founder of Apple)
Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. (Kirkus)
Enchantment
n: 1) To charm, delight, enrapture
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.
The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
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- VerlagPenguin
- Erscheinungsdatum2012
- ISBN 10 0241953650
- ISBN 13 9780241953655
- EinbandTapa blanda
- Anzahl der Seiten240
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Enchantment: How to Charm, Influence and Persuade
Verlag:
Penguin Books Ltd, United Kingdom, London
(2012)
ISBN 10: 0241953650
ISBN 13: 9780241953655
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Buchbeschreibung Paperback. Zustand: Very Good. 'Read this book to create a company as enchanting as Apple' Steve Wozniak 'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson How to Win Friends and Influence People for the digital age ---------------------------------------------------------- Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people. In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions. ---------------------------------------------------------- 'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005502645
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Enchantment : The Art of Changing Hearts, Minds and Actions
Verlag:
Penguin Books, Limited
(2012)
ISBN 10: 0241953650
ISBN 13: 9780241953655
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Buchbeschreibung Zustand: Good. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 42609303-6
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Enchantment: The Art of Changing Hearts, Minds and Actions
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Buchbeschreibung Paperback. Zustand: Very Good. Enchantment: The Art of Changing Hearts, Minds and Actions This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780241953655
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