This is a must-have, essential book if you want to be good at growth ( Aaron Ginn, Growth at StumbleUpon)
Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup
( Adam Kearney, Founder & CEO, Saunter)
In Traction, successful entrepreneurs Gabriel Weinberg and Justin Mares offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference to your business.
Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users.
Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.
Gabriel Weinberg is the founder and CEO of DuckDuckGo, an alternative search engine that doesn't track searches and emphasizes their users' privacy. It received over 1 billion searches in 2013 and is growing rapidly.
Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.
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Buchbeschreibung Penguin Books Ltd Okt 2015, 2015. Taschenbuch. Buchzustand: Neu. 154x233x20 mm. Neuware - In Traction , serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice' Seth Godin, author of Linchpin 240 pp. Englisch. Artikel-Nr. 9780241242537